Cary Smith

Executive Creative Director in Toronto, Ontario

Cary Smith

Executive Creative Director in Toronto, Ontario

Cary is an award-winning creative and content director, brand builder and executive producer with a track record of delivering purpose-driven stories across film, digital and experiential platforms. At Knix he leads the content team to create bold, original storytelling that drives community engagement and brand growth. He has shaped creative strategy and storytelling for leading agencies and clients as Executive Creative Director at Omnicom and Head of Content at Sid Lee, and he mentors emerging talent as an instructor at Miami Ad School.

Cary’s film and documentary work has been widely recognized. At Red Bull Media House he produced and commissioned short and long-form series for Red Bull TV and forged distribution partnerships with the National Film Board, OVO, Telus and the CBC. The documentary for Tomorrow and related campaigns have earned honours from the Shorty Impact Awards, SXSW Innovation Awards, Telly Awards and global film festivals. Earlier in his career he oversaw development and production at Bell Media, steering original programming for specialty channels. His commitment to creativity, sustainability and social impact has also been recognised through Marketing Awards for sustainability and Webby Awards.

Known for his collaborative leadership and vision, Cary builds high-performing creative teams, cultivates partnerships and consistently delivers work that resonates with audiences and wins industry acclaim. He serves as a judge for the Shorty Impact Awards and Creativepool Annual, and he continues to champion innovative storytelling that inspires positive change.

Testimonials
Cary is an invaluable leader who brings his passion and finesse for all things content into everything he does. His years of experience brings crucial understanding to the needs of all of his clients while his drive to create meaningful content continues to push creative boundaries. Cary not only continues to elevate his own work but also lifts up those around him.
Taylor Stone - Content Manager
Cary is an incredibly strong and empathetic leader who built a talented Content department in just over a year. Cary brings a wealth of knowledge and talent to everything he does. It’s an absolutely pleasure working alongside and learning from him.
Justin Hewitt - Senior Manager, Creative Services
Cary's drive to build teams and execute high class creative work is contagious. He has a vision and drive, nay, endurance that's hard to come by. Any team will benefit from Cary's leadership and I hope our paths cross again.
Carla Smith - Associate Creative Director